Human Virtual Assistants: Global Hiring Trends to Watch

Uncover the Driving Forces Behind the Growing Demand for Human Virtual Assistants

Addressing the Rising Need for Remote Work Assistance

The transition to remote work has significantly amplified the demand for human virtual assistants, as organisations strive to maintain productivity amidst geographical separation. Companies in a multitude of sectors increasingly recognise the invaluable contributions of virtual assistants, who skilfully manage a diverse range of responsibilities from administrative tasks to customer service. This trend is not confined to a single industry but rather spans across various sectors. The key industries propelling this demand comprise:

• Technology and IT Services
• Healthcare and Medical Support
• E-commerce and Retail
• Finance and Accounting
• Marketing and Advertising
• Real Estate
• Education and E-Learning
• Consulting and Professional Services

Human virtual assistants are swiftly becoming indispensable across these industries, offering bespoke support that aligns with the increasing reliance on digital infrastructures. By helping organisations navigate the complexities of remote operations, virtual assistants play a crucial role in sustaining productivity levels, even in the absence of a traditional office environment.

Utilising Technological Advancements for Improved Accessibility

The realm of virtual assistance is being transformed by technological advancements that enable seamless communication and collaboration. Tools such as project management software, video conferencing platforms, and instant messaging applications empower virtual assistants to work efficiently from virtually any location. The advent of cloud computing technology further enhances accessibility, allowing virtual assistants to swiftly access critical resources and files, irrespective of their physical location.

Additionally, breakthroughs in artificial intelligence (AI) and machine learning are equipping virtual assistants to increase their productivity and effectiveness. For instance, AI-driven applications can automate repetitive tasks, freeing virtual assistants to concentrate on more strategic activities. This technological evolution alters not only the tools available but also the expectations that organisations hold for virtual assistants, who are now required to demonstrate technological proficiency and adaptability to new platforms promptly.

Understanding the Cost-Effectiveness and Scalability Benefits of Hiring Virtual Assistants

A major factor propelling the growing trend of hiring human virtual assistants is their inherent cost-effectiveness and scalability for organisations. Unlike traditional in-house employees, virtual assistants often operate on a freelance or contract basis, enabling companies to significantly reduce overhead costs associated with full-time personnel, such as benefits, office space, and equipment expenses.

This approach not only optimises resource allocation but also grants organisations the flexibility to scale operations according to fluctuating demands. Businesses can engage virtual assistants based on varying workloads, allowing them to manage peaks and troughs without the long-term commitment of hiring additional full-time employees. Such adaptability is particularly advantageous for startups and small enterprises striving to grow efficiently while managing their expenses. The financial advantages of hiring virtual assistants can be substantial, paving the way for increased profitability across a variety of sectors.

Insights from Experts on Global Hiring Trends for Human Virtual Assistants

What Skills Are Highly Valued in Virtual Assistants?

The demand for specific skills in human virtual assistants is evolving, with organisations actively seeking a combination of interpersonal and technical competencies. Among the most sought-after skills are time management, effective communication, and technical expertise. For example, a proficient virtual assistant must efficiently manage their time while balancing multiple projects or clients, ensuring that quality remains uncompromised. This capability is crucial for meeting deadlines and achieving organisational goals.

Outstanding communication skills are equally vital, as virtual assistants often serve as the link between businesses and their clients or customers. A virtual assistant with exceptional communication abilities can significantly enhance customer satisfaction and streamline internal processes. Furthermore, technical proficiency is essential; as organisations adopt new tools and platforms, virtual assistants must be well-versed in software ranging from standard office applications to specialised tools pertinent to specific industries.

Real-world examples highlight this trend. A virtual assistant skilled in project management software can ensure that tasks are systematically tracked and completed promptly, while one with superior communication skills can manage client interactions in a manner that positively reflects the company's brand.

How Can Organisations Ensure Quality When Hiring Virtually?

Guaranteeing quality during the hiring process for virtual assistants necessitates establishing structured vetting procedures and clearly communicating expectations. Companies must develop comprehensive recruitment protocols that encompass thorough interviews, skills assessments, and reference checks. This diligence allows them to validate candidates' experiences and capabilities before making a hiring decision.

Practical measures for maintaining quality standards include crafting detailed job descriptions that explicitly outline the skills and qualifications required. Such clarity not only attracts the right candidates but also establishes straightforward expectations from the outset. Additionally, organisations should consider implementing a trial period, allowing both the company and the virtual assistant to assess compatibility. Regular feedback sessions during this period can help address any potential issues early on, ensuring alignment on goals and performance expectations for both parties.

What Trends Are Shaping the Future of Virtual Assistance?

Several trends are poised to significantly shape the future of virtual assistance, with a focus on increased specialisation and the integration of AI tools leading the way. As the demand for virtual assistants continues to grow, a noticeable shift towards niche areas of expertise is emerging. Businesses are increasingly seeking virtual assistants with specific industry knowledge, such as digital marketing, project management, or customer service.

Furthermore, the incorporation of AI tools into the realm of virtual assistance is remarkably enhancing productivity. For instance, virtual assistants can utilise AI-driven scheduling tools to manage appointments effectively, thereby delivering superior service to their clients. Expert analysis indicates that this collaborative relationship between human skills and technological tools will define the effectiveness of virtual assistants in the future. As businesses strive to maximise efficiency, the role of the virtual assistant is likely to evolve into that of a strategic partner, contributing to broader business objectives rather than merely executing operational tasks.

Actionable Strategies for Recruiting Virtual Assistants

How to Attract Exceptional Talent in the Virtual Assistant Market?

Attracting top talent in the virtual assistant market necessitates a comprehensive strategy that encompasses competitive compensation, well-defined job descriptions, and a vibrant company culture. Organisations that offer attractive remuneration packages, including performance incentives, are more likely to entice skilled virtual assistants. This competitive edge is crucial in a marketplace where talented professionals have ample options.

Creating clear and detailed job descriptions is essential; it helps prospective candidates understand the expectations, responsibilities, and skills necessary for the role. This clarity not only attracts individuals who are genuinely suited for the position but also enhances the overall quality of applicants. Furthermore, showcasing a robust company culture can be pivotal in drawing top talent. Virtual assistants often seek positions that resonate with their values and provide a sense of belonging, even in a remote setting.

To bolster recruitment efforts, organisations can implement effective strategies such as:

• Offering flexible working hours to accommodate different time zones.
• Establishing an engaging online presence that highlights company culture.
• Utilising social media platforms to broaden outreach.
• Providing training and development opportunities to attract career-oriented candidates.

By adopting these measures, companies can greatly enhance their ability to identify and attract top-tier virtual assistants, ensuring a productive and harmonious working relationship.

Utilising Technology to Streamline the Recruitment Process

Technology serves as a valuable ally in optimising the recruitment process for virtual assistants, enabling organisations to enhance efficiency and minimise administrative burdens. Automated screening tools can sift through numerous applications, filtering candidates who meet specific criteria without the need for extensive manual effort. This automation not only saves time but also allows recruiters to concentrate on evaluating candidates who have already met the initial requirements.

Virtual interviews have become a standard practice in the hiring process, allowing organisations to connect with potential virtual assistants regardless of geographical constraints. This flexibility expands the candidate pool, increasing the likelihood of finding the right fit. Additionally, video conferencing tools enable recruiters to assess candidates’ communication skills and professionalism in real-time, offering insights that written applications may not fully capture.

Incorporating applicant tracking systems can also enhance the recruitment journey, providing a platform to manage candidate information, interactions, and progress throughout the hiring process. By embracing these technological advancements, organisations can create a more efficient and effective recruitment process that aligns with contemporary hiring practices.

Building Long-Lasting Relationships with Virtual Assistants

Fostering long-term relationships with virtual assistants is crucial for ensuring higher retention rates and improved performance. Virtual assistants who feel valued and integral to the organisation are more likely to remain committed and produce quality work over time. One key strategy for nurturing this relationship is through open communication; providing regular feedback and acknowledging contributions can significantly enhance job satisfaction and loyalty.

Moreover, offering opportunities for professional development can be an effective method for strengthening these partnerships. When virtual assistants are encouraged to expand their skills and knowledge, they not only enhance their capabilities but also become more invested in the company’s success. This commitment to their growth fosters a sense of belonging and can lead to increased motivation and performance.

Creating a culture that promotes collaboration, even in a virtual setting, is crucial for establishing strong relationships. Engaging in team-building activities, whether through virtual events or informal check-ins, can strengthen interpersonal connections and enhance trust between virtual assistants and their employers. By committing to these strategies, businesses can cultivate a dedicated virtual assistant workforce that significantly contributes to their success.

Evaluating Skills and Compatibility of Virtual Assistant Candidates

Effectively assessing the skills and compatibility of virtual assistant candidates is essential for ensuring a successful hire. Traditional interviews may not suffice; therefore, implementing a multi-faceted assessment strategy can yield better results. Skill tests tailored to the specific tasks expected of the virtual assistant can provide insight into their capabilities and proficiency levels.

Personality assessments can also be instrumental in determining whether a candidate aligns with the company culture and values. Understanding a candidate's work style, communication preferences, and problem-solving approach can help identify individuals who will thrive in a virtual environment. Moreover, trial projects or short-term contracts can offer practical insights into a candidate’s performance and compatibility with the team before making a long-term commitment.

It is crucial to ensure that assessments are comprehensive yet focused, allowing candidates to showcase their strengths without overwhelming them. By employing these assessment strategies, organisations can significantly enhance their chances of selecting virtual assistants who meet their specific needs and fit well within the organisational culture.

Advantages of Engaging Human Virtual Assistants

Boosting Productivity and Efficiency

One of the most significant benefits of hiring human virtual assistants is the substantial increase in productivity and efficiency they can bring to an organization. By delegating routine administrative tasks, businesses can enable their core teams to focus on high-value work that requires strategic thinking and creativity. This shift not only elevates overall productivity but also cultivates a more engaged workforce, as employees can concentrate on their strengths and passions.

Virtual assistants can manage a wide array of responsibilities, including scheduling appointments, handling emails, and conducting research. This alleviation of administrative burdens allows employees to dedicate their time to crucial projects that drive growth and innovation within the company. For instance, a small business owner who hires a virtual assistant can redirect their efforts towards nurturing client relationships and expanding their service offerings, likely resulting in increased revenue.

Moreover, the flexibility that virtual assistants provide can enhance agility within the workplace. As they can adapt to changing workloads and shifting priorities, companies can respond more swiftly to evolving market conditions and demands, thereby maintaining a competitive edge.

Highlighting Flexibility and Adaptability

The flexibility and adaptability of virtual assistants represent invaluable assets in today’s fast-paced business environment. Virtual assistants typically offer a variety of services that can be customised to meet the specific needs of a business, enabling organisations to adjust their support levels in response to changing demands. This adaptability is especially beneficial during peak seasons or product launches, as virtual assistants can quickly scale their efforts to address increased workloads.

Additionally, virtual assistants can operate across different time zones, allowing businesses to maintain continuous operations without the constraints of traditional office hours. This 24/7 availability can significantly enhance customer service, as virtual assistants can manage inquiries and tasks at any time, ensuring prompt responses and a high level of service.

Their ability to transition seamlessly between various roles—whether managing social media, providing customer support, or conducting market research—enables businesses to optimise their resources without the need for extensive training or onboarding processes. This versatility positions virtual assistants as an ideal solution for companies aiming to streamline operations while delivering high-quality service.

Achieving Cost Savings and Resource Optimisation

Engaging human virtual assistants often results in substantial cost savings and enhanced resource optimisation for organisations. By hiring virtual assistants, businesses can significantly reduce overhead expenses related to employing full-time staff. This includes savings on benefits, office space, and equipment, which can be particularly advantageous for startups and small enterprises operating with limited budgets.

Furthermore, virtual assistants can work on a project basis or hourly rates, allowing organisations to manage their financial resources more efficiently. This scalability means that companies can allocate funds to areas of greater need, investing in growth initiatives rather than fixed costs.

Resource optimisation extends beyond financial savings; virtual assistants empower companies to direct their internal talent towards strategic initiatives instead of administrative tasks. This reallocation not only streamlines operations but also enhances overall productivity, as employees can engage in work that aligns with their skills and the organisation’s objectives. Consequently, hiring virtual assistants presents a compelling opportunity for businesses seeking to achieve operational efficiency while minimising costs.

Tackling Challenges and Solutions in Virtual Assistant Hiring

What Common Challenges Arise in Managing Virtual Teams?

Managing virtual teams presents several common challenges, particularly regarding communication and team cohesion. Communication barriers may arise from differences in time zones, cultural misunderstandings, or a lack of face-to-face interaction. These obstacles can impede collaboration and lead to misunderstandings, ultimately affecting productivity.

To address these challenges, organisations can implement various solutions, including:

• Utilising regular check-ins to ensure all team members are aligned on objectives.
• Adopting collaboration tools that facilitate real-time communication and project management.
• Encouraging an open communication culture, where team members feel comfortable sharing ideas and concerns.
• Providing training on effective remote communication and team dynamics.

By proactively tackling these challenges, businesses can foster a collaborative virtual environment that enhances team cohesion and productivity.

How to Ensure Data Security and Privacy?

Protecting sensitive information is paramount when hiring virtual assistants, particularly due to the nature of remote work. Virtual assistants frequently handle confidential data, making data security and privacy critical considerations for organisations. Companies must enforce stringent protocols to safeguard their information and mitigate the risks associated with sharing it with remote employees.

Establishing clear guidelines regarding data handling, access, and confidentiality is essential. This includes providing training for virtual assistants on best practices in data protection, such as recognising phishing attempts and utilising secure communication channels. Furthermore, businesses should consider employing tools that offer encrypted communications and secure file-sharing options, ensuring sensitive information remains protected.

Additionally, conducting background checks on virtual assistants can provide an extra layer of security. By verifying their credentials and prior experiences, companies can better ensure that they are entrusting sensitive information to reliable professionals who understand the importance of maintaining data privacy.

What Strategies Can Overcome Cultural and Language Barriers?

Effective communication across cultural and language barriers can pose a significant challenge in managing virtual assistants from diverse backgrounds. Misunderstandings arising from differing cultural norms or language proficiency levels can hinder collaboration and affect productivity.

To overcome these barriers, organisations can adopt several effective communication strategies. Firstly, providing language training or resources for both virtual assistants and in-house teams can enhance overall understanding and communication effectiveness. Secondly, fostering an inclusive culture that values diverse perspectives can promote mutual respect and understanding.

Moreover, utilising clear, straightforward communication is vital. Avoiding jargon or complex language can help minimise misunderstandings and facilitate clearer exchanges of ideas. Regularly scheduled virtual team-building activities can also strengthen relationships and enhance cultural awareness among team members, ultimately creating a more cohesive working environment.

How to Select the Right Virtual Assistant for Your Specific Needs?

Identifying the appropriate skills and experience required for your specific tasks is crucial for ensuring a successful hire when selecting a virtual assistant. This process begins with a thorough assessment of the tasks you intend to delegate. Understanding the specific skill set and experience necessary for these tasks will refine your search for the ideal candidate.

Creating a detailed job description that outlines expectations and requirements is essential. This description should specify the skills needed, such as proficiency in certain software or relevant industry experience. Additionally, incorporating personality traits that align with your company culture can further enhance compatibility.

Conducting interviews that focus on situational questions is also beneficial. This approach allows candidates to demonstrate their problem-solving abilities and how they would tackle real-life challenges they may encounter in the role. By taking the time to clearly define your needs and thoroughly vet candidates, you can significantly increase the likelihood of selecting a virtual assistant who not only meets your requirements but also makes a positive contribution to your organisation.

How to Manage Performance and Accountability?

Implementing effective strategies for managing performance and accountability among virtual assistants is crucial for maintaining productivity and ensuring that tasks are completed to a high standard. Establishing clear performance metrics from the outset fosters transparency regarding expectations and outcomes. These metrics may include deadlines, quality of work, and responsiveness, allowing both parties to gauge performance objectively.

Regular check-ins and feedback sessions offer opportunities to discuss progress and address potential challenges early on. These interactions cultivate an environment of open communication, where virtual assistants feel supported and valued. Additionally, utilising project management tools can aid in tracking tasks and deadlines, ensuring that everyone is aligned on objectives and responsibilities.

Encouraging self-assessment and reflection among virtual assistants can also enhance accountability. Inviting them to evaluate their performance and suggest improvements fosters a sense of ownership over their work. By implementing these strategies, businesses can effectively manage and maximise the performance of their virtual assistants, contributing to overall organisational success.

Proven Strategies for Navigating Global Hiring Trends for Human Virtual Assistants

How to Successfully Launch a Virtual Assistant Programme?

Successfully launching a virtual assistant programme requires meticulous planning and execution. First and foremost, organisations should establish clear goals regarding what they hope to achieve through hiring virtual assistants. These objectives may include improving efficiency, reducing operational costs, or enhancing customer service.

Once objectives are defined, organisations should prioritise training and onboarding processes that ensure virtual assistants understand their roles and responsibilities. Providing comprehensive training that covers company culture, policies, and tools will help virtual assistants integrate smoothly into the organisation.

Ongoing support is equally crucial. Regular check-ins and feedback sessions can help address any issues and promote continuous improvement. Establishing a structured programme that encompasses these components will facilitate a successful partnership between virtual assistants and the organisation, ultimately leading to improved outcomes.

Best Practices for Onboarding Virtual Assistants

Effective onboarding is critical for ensuring that virtual assistants are well-integrated into the company culture and workflows. A structured onboarding process should commence with a comprehensive orientation that familiarises virtual assistants with the organisation’s values, mission, and structure. This foundational understanding enables them to align their efforts with the company’s objectives.

Providing access to essential resources and tools from day one is crucial. Virtual assistants should be equipped with the software, training materials, and contacts they need to perform their roles effectively. Furthermore, assigning a mentor or point of contact can facilitate a smoother transition by offering guidance and support during the initial phase.

Encouraging early engagement with team members through virtual introductions or social events can also enhance integration. These practices create a sense of belonging and community, which is particularly important in a remote work environment. By investing in a thorough onboarding process, organisations can ensure that virtual assistants are positioned for success from the outset.

Evaluating the Success and ROI of Virtual Assistant Programmes

Measuring the success and ROI of virtual assistant programmes involves tracking various metrics that reflect productivity, cost savings, and employee satisfaction. Key performance indicators (KPIs) such as task completion rates, turnaround times, and overall performance evaluations can provide insights into the effectiveness of virtual assistant contributions.

Cost savings should also be monitored closely, comparing the expenses associated with hiring virtual assistants against the overhead costs of maintaining full-time employees. This analysis will enable organisations to quantify the financial benefits derived from their virtual assistant programmes.

Furthermore, assessing employee satisfaction through surveys and feedback can offer valuable insights into how virtual assistants impact workplace dynamics and overall morale. By systematically evaluating these metrics, businesses can gain a comprehensive understanding of the effectiveness and value of their virtual assistant initiatives.

Future Trends for Human Virtual Assistants

What Role Will AI Play in the Future of Virtual Assistance?

AI is poised to play a crucial role in enhancing the capabilities of human virtual assistants. As technology continues to advance, AI tools are becoming increasingly sophisticated, enabling virtual assistants to automate repetitive tasks, analyse data, and streamline various processes. This integration will not only elevate the efficiency of virtual assistants but also empower them to focus on higher-level strategic tasks that require human insight.

The collaboration between AI and human virtual assistants will establish a new paradigm wherein virtual assistants can leverage AI to enhance their productivity. For example, AI-driven analytics can equip virtual assistants with insights into customer behaviour, enabling them to tailor their approaches accordingly. This evolution in the role of virtual assistants signifies a transition from basic task execution to a strategic partnership within organisations.

Moreover, the ongoing development of AI tools will likely give rise to new roles that blend human skills with advanced technology, resulting in a more integrated and effective virtual assistance landscape.

Anticipating Emerging Job Roles and Specialisations

As the demand for virtual assistance continues to rise, we can expect the emergence of new job roles and specialisations tailored to specific industry needs. Virtual assistants are increasingly sought for expertise in areas such as digital marketing, social media management, and project coordination. This shift towards specialisation empowers businesses to find virtual assistants who possess not only general administrative skills but also in-depth knowledge in particular fields.

Additionally, the growth of niche sectors, such as e-commerce and remote onboarding, is likely to encourage the development of specialised virtual assistants adept at navigating the unique challenges associated with these domains. For example, a virtual assistant with experience in e-commerce can efficiently manage customer service and order fulfilment processes, directly contributing to business growth within that sector.

As the market evolves, organisations will need to adapt their hiring strategies to reflect these emerging roles, ensuring they can harness the specific skills and expertise required to thrive in an increasingly competitive landscape.

Understanding the Impact of Virtual Assistants on the Job Market

The rise of virtual assistants is significantly shaping the job market by creating new opportunities while also redefining traditional job roles. As more businesses adopt remote work models, the demand for virtual assistants is expected to surge, resulting in the creation of numerous positions catering to diverse skill sets.

However, the expansion of virtual assistance may also necessitate a reevaluation of conventional roles. Positions that were previously filled by in-house staff may increasingly transition to virtual assistants, prompting professionals in those roles to adapt to new realities or explore alternative career paths. This shift could foster a broader acceptance of remote work across various industries, fundamentally altering workplace dynamics.

Moreover, the integration of virtual assistants into the job market can stimulate innovation and efficiency, as organisations discover new methods to optimise their operations. The overall impact of this evolution signifies a move towards a more flexible and distributed workforce, where the value of productivity and expertise takes precedence over traditional employment structures.

Ethical Considerations in the Development of Virtual Assistants

As the field of virtual assistance continues to mature, ethical considerations will become increasingly paramount. Issues surrounding privacy, data security, and AI bias present significant challenges that organisations must navigate responsibly. Companies must prioritise the protection of sensitive information when collaborating with virtual assistants, ensuring that data protection protocols are established and adhered to rigorously.

Additionally, the development of AI tools used by virtual assistants must be approached with caution. Organisations must remain vigilant regarding potential biases in AI algorithms, which can inadvertently perpetuate discrimination or lead to inequitable outcomes. Prioritising ethical AI development and transparency in decision-making processes will be crucial in fostering trust among clients and employees alike.

As businesses engage more with virtual assistants and AI technologies, adopting ethical practices will not only enhance their reputation but will also contribute to a more responsible and sustainable industry.

Integrating Virtual Assistants into Everyday Life

The integration of virtual assistants into daily life is expected to deepen, enhancing both personal and professional tasks through seamless technological interactions. As advancements in AI and machine learning continue to progress, virtual assistants will become more intuitive, capable of anticipating needs and providing tailored support.

In professional settings, virtual assistants will streamline workflows, manage schedules, and facilitate communication, thereby improving overall efficiency. Their capabilities will extend beyond administrative tasks, assisting in strategic planning and decision-making processes by delivering relevant data and insights.

On a personal level, virtual assistants are likely to take on a more prominent role in managing daily activities, from scheduling appointments to facilitating home automation. This integration can lead to increased convenience, as individuals rely on virtual assistants to navigate their busy lives.

Ultimately, the future of virtual assistants is set to cultivate a more interconnected and efficient world, where technology serves as a powerful enabler of productivity, organisation, and personal fulfilment.

Frequently Asked Questions

What exactly is a virtual assistant?

A virtual assistant is a remote professional who offers administrative, technical, or creative support to businesses or individuals, allowing them to focus on core activities.

What steps do I take to hire a virtual assistant?

To hire a virtual assistant, begin by outlining your requirements, creating a comprehensive job description, advertising the position, and conducting interviews to assess candidates' skills and compatibility.

What skills should I prioritise when seeking a virtual assistant?

Seek candidates with skills such as time management, effective communication, technical proficiency, adaptability, and relevant experience within your industry or specific tasks.

How can I ensure data security when collaborating with virtual assistants?

Implement clear guidelines for data handling, provide training on data protection, and utilise secure communication tools to safeguard sensitive information.

What advantages are there in hiring a virtual assistant?

Benefits include enhanced productivity, cost savings, increased flexibility, and access to a wider talent pool without the overhead costs associated with full-time employees.

What challenges do virtual teams face?

Common challenges include communication barriers, maintaining team cohesion, managing performance, and ensuring data security.

How can I effectively evaluate a virtual assistant's performance?

Assess performance through regular feedback sessions, establish clear metrics, and utilise project management tools to track tasks and deadlines.

Are there specific industries that benefit the most from virtual assistants?

Yes, industries such as technology, healthcare, e-commerce, finance, and consulting frequently experience significant advantages from the expertise of virtual assistants.

What tools can help manage virtual assistants effectively?

Project management software, communication platforms, time-tracking tools, and secure file-sharing services can enhance the management of virtual assistants.

What does the future outlook for virtual assistants look like?

The future of virtual assistants appears promising, with increased integration of AI, emerging specialisations, and a growing role in both professional and personal settings.

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The Article Global Hiring Trends for Human Virtual Assistants First Published On: https://vagods.co.uk